Evinrude / Brooks Stevens styling study

3.21.1963 c

Seabuddy focuses here on one design study / prototype for Evinrude, or OMC. These six photos show the same model from different angles to communicate all the aspects of this boat idea.

Stevens’ followed a design concept-“instilling in the buyer the desire to own something a little newer, a little better, a little sooner than is necessary” This was done both internally for the Evinrude leadership and for the public at a boat show to make a crowd in the Evinrude booth and, of course, in Evinrude engines and boats that one bought at boat dealers.

Seabuddy was one of those Evinrude dealers in his four boat stores in southern California earlier in his boating life.

4.03.1963

Stevens worked for many big manufacturers, including Miller Brewing, the Outboard Marine Company, and Harley-Davidson. It was in 1947 that he unveiled a design for a new train called the Olympian Hiawatha. That train was outfitted with a spectacular glass-enclosed observation car called the Sky Top Lounge. This train was one of the last of the great “streamliner” trains that ran across America. He had helped to shape approximately 3,000 products for about 600 clients over the years.

Stevens’ followed a design concept – “instilling in the buyer the desire to own something a little newer, a little better, a little sooner than is necessary”

3.21.1963

His approach to a design was like that of many other industrial designers of his era. Soon after he was engaged to design a product, he would usually do some sketches. These rough ideas would have the basic lines of the new design and get across the main theme of its look and function. From this stage to the next he would turn it over to one of his staff designers, who would take his sketch and make a “rendering” or drawing of it. Brooks Stevens would bring it and maybe alternative ideas / sketches to his client. Finally, a three-dimensional model (either scale or full size) was made by one of Stevens’s specialist modelmakers.

4.3.1963

He did work for Miller Brewing, car company Kaiser-Frazer, Studebaker, and 3M. But over and over it should be noted that through the course of his career, Stevens’ relationship with Evinrude (OMC) was always strong, partly because he was a personal friend of Ralph Evinrude.

Seabuddy was introduced to Mr. Evinrude in FL at a Evinrude outboard / Cobra outdrive dealer event

3.21.1963 b

In closing, here is something off a marine topic. He designed the Oscar Mayer Wienermobile, What a designer!

5.17.1963

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